Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity by Rory Sutherland

Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity by Rory SutherlandA breakthrough book. Wonderfully applicable to everything in life, and funny as hell. Nassim Nicholas TalebTo be brilliant, you have to be irrationalWhy is Red Bull so popular even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on

romantic and totally addictive

a dazzling and blackly humorous portrayal of a woman's mental state

the stories he narrates here also teach important lessons about mindfulness

On the morning of 14 Octobe 1956

Chanakya was the teacher and advisor of Chandragupta Maurya

Books Do Furnish a Life is divided by theme

Unable to resist the draw of craft beer and smashed avocado

encouraging readers to work through fear

and student to mentor in business

shattering glimpse of the fate of millions of Russians under Stalin shook Russia and shocked the world when it first appeared

yet most are simply disappearing from the hearts and minds of the present generation

The survivor of countless controversies