LOGO Beginnings

LOGO BeginningsA groundbreaking monograph by Jens Mller, known as the "logo detective", focusing on the origins of logo design. The book explores the development of modern trademarks from 1870 to 1940, featuring over 6,000 logos from historical trademark registers, corporate archives, and early design publications. Mller categorizes the logos into four design categories: Pictorial, Form, Effect, and Typographic, providing a new perspective on design principles. Logo

The founders of the renowned interior design firm

The book features hundreds of photos and dozens of never-before-seen sketches from Mackie's personal collection

Liz Taylor

Slim Aarons

offering insights on lighting

making this book a creative force for good in Africa

unraveling the stories behind notable covers

from New York City apartments to cabins near Royal National Park and tiny Hawaiian huts

Ilse Crawford

Rihanna's visual autobiography is a captivating journey into her life

The book also highlights dramatic coastlines

provides a compelling and insightful survey of the contemporary art world during turbulent times